Shall we be realistic for a minute?
You have probably heard of stories about bloggers who earned more than $20,000 from affiliate marketing.
It sounds easy.
It looks lucrative.
That moment you set yourself to start, you get a shock?
Were those stories real?
If you were lucky to make some sales, they were probably not enough to buy you chocolate.
You wonder whether you should keep trying or stop wasting your time with this affiliate marketing stuff.
Affiliate marketing can be a damn tricky task if you do not know the right way to do it. You do not have to be apprehensive.
I have been there and understood the pain. With this post, you will not make common mistakes that most affiliate marketers make.
Let’s find out the meaning of affiliate marketing
Affiliate marketing is whereby you promote other people’s stuff and earn a commission on every sale made through your unique affiliate link.
That is the reason why most bloggers would say that they earned money while sleeping. They merely market other products by writing useful information about them and putting affiliate links on their posts.
How can you write magic affiliate blog posts that convert?
To sell from your site, you have to convince the readers that the product you are recommending will solve their problem. Most people research only before purchasing a product. If you offer useful information about the products that they want, they are likely to buy using your affiliate links.
Here are the hacks to help you write great affiliate posts
1. Create Tutorial Posts
Tutorial posts are “how to” posts. They teach readers how to do specific things. According to Pew Research center, 79% of Americans use the internet as a source of information and local news.
This means that most people use the internet to find information. Whether it is weight loss, online business or any other niche, you have to create informative posts that will satisfy your readers.
A good example is my blog post on how to run a blog with a fulltime job. Someone who is looking for “how to” tutorials will benefit from such a post and take action.
2. Write Reviews
You can earn from review posts by writing about specific products that fall under your niche. When people look for products to buy, they research for relevant information about them. It can be a review of beauty products, books, online courses, hotels, among others.
Always ensure that you sign up for an affiliate program before creating reviews of a specific product. Include your affiliate link to that product on your reviews so that buyers can buy through them.
To write high product reviews, ensure that you have tested the product. If not, always go to the manufacturer’s website and find out more about the product. Some companies are nice enough to send you a free sample.
To find the weaknesses of the product, look at customers reviews. What did they like about it and what did they dislike about it.
Ensure that you review a product that has fewer drawbacks. After all, why should you recommend a product that is going to mess up the users?
Being mindful of your audience creates trust in your reviews, and they are likely to purchase more products related to your niche from your site. When writing product reviews, don’t sound like you are trying to advertise a product.
Instead, give more information about the product and be as honest as possible.
3. SEO Is A Must
Would you like your posts to rank high in search engines? One of the top secrets to ranking is adopting Search Engine Optimization skills. Ranking enables buyers to get your posts on top of their searches and visit your site.
To rank, you need to research relevant keywords.
Keywords are phrases that people type while searching on Google. You can use the keywords in your post title, text or URL. One of the free keyword research tools that you can use is the Google Adwords Keyword Planner. You have to register an account before using it.
I recommend KWFinder, which is what I use for all my keyword research. Not only does it give you hundreds of keywords, it also shows you how easy or difficult it will be to rank for that keyword.
You can then type as many phrases as possible. Type words that you think people might search while looking for specific products that relate to your post.
After settling on the right keyword, add it to your post. It should be 1% of your total word count. This means that if your post is 500 words, you can have it five times in that post.
Another way of ranking is adding a catchy keyword description to your image’s alt text. It is the text that will be displayed when people share your image on Pinterest. You can also give your picture the same name as your keyword.
4. Create A Round-up Post
You can create informative blog posts that offer value to your readers. Such posts can be guides or best products. The aim of the post should be to solve people’s problems.
One of the solutions to the problem should be the product you are trying to promote. Always ensure that you include affiliate links to the products. Here is an example of a round-up post.
5. Use Catchy Headlines
Have you ever seen a headline and you got tempted to click it? Some headlines are like magnets, and when you look at them, you get eager to read the post and can’t resist clicking them.
That is how your headline should be. It should be the cornerstone of any marketing campaign.
A good headline should be simple, have the right length of words (14-18 words), target a specific audience and be compelling emotionally.
6. Avoid Being Too Salesy
You should avoid words such as “You need this” “Buy now” and other languages that might be pushy. Use a conversational tone and talk to your audience like you are talking to a good friend.
Let your audience trust you and feel that your information was worth their time.
7. A Call To Action
A call to action is something that makes your audience visit the product page and purchase it. Instead of putting affiliate links in the name of a product you can put something like click to check the price of x.
You can link on top of the post, and you can also link images. You should include a call to action at the end of your post.
For example, if you are promoting a product about weight loss, your call to action would be, “If you would like to lose weight, grab your pre-workout now.”
8. Offer A Freebie
Don’t you love freebies? Why don’t you reward your readers with something as an appreciation of purchasing your product? It should relate to the product that you are promoting.
For example, if it is a weight loss product, you can give out a weight-loss guidebook as a freebie. Most people would be attracted to buy your product because they will get it together with another free product.
However, always ensure that the terms and conditions of your affiliate program allow you to give freebies.
When promoting products through affiliate marketing, it is wise to inform your audience at the beginning of the post that your blog post has affiliate links. Share your experience about the product if you have used it and be honest.
Tell your audience how the product helped you and what they should expect from it. I hope that the above tips will assist you to increase sales on your blog through affiliate marketing.
What methods do you use when writing affiliate posts?